16th International Tourism Fair and Congress

Izmir hosted 16th International Tourism Fair and Congress (8 – 10 December 2022) which was organised by under cover of Turkish Republic of Turkey Ministry of Culture and Tourism, collaboration between IZFAS and TÜRSAB Exhibitions Services Inc. Co. Mest Group marketing team also participated as a visitor to the event, which brought together the actors of public, private sector and non-governmental organizations.
The 15th Travel Turkey Izmir International Fair and Congress, which was held last year, was the first hybrid meeting of the industry, breaking new ground in the new period, and it was determined that it hosted events with 610 participants and 38,414 visitors on 2-4 December 2021. The importance of the fair, which was organized in line with the related numbers and information, for the sector is understood.
The fair, which was important for new cooperation agreements, the launch of new products and services, B2B meetings with buyers invited from abroad, the promotion of new travel trends and holiday destinations, the creation and strengthening of brand awareness, information exchange with national and international tourism experts, and the improvement of customer satisfaction, opened the doors to visitors and participants with the slogan of endless discoveries.
In the event, where all the warmth of the geography related to the Aegean and Mediterranean breezes was felt, the tour companies and public sector representatives from different countries carrying out outbound and inbound tourism activities, as well as the representatives of the hotels, were contacted and ideas were exchanged. So Mest Group, which provides comprehensive services within the scope of health tourism, 360 degrees medical assistance activities, has held meetings regarding its plans in the fields of thermal therapy, wellness, spa, physical therapy and rehabilitation, alternative medicine and updated its roadmap.